Dr. Jekyll and Mr. Hyde Print Series

Project Info
Objective
Name: Dr. Jekyll and Mr. Hyde Print Series
‍Category: Typography and Print Design
‍Date: March 2024
‍Tools: Adobe Illustrator, InDesign
This series reimagines Strange Case of Dr. Jekyll and Mr. Hyde through expressive typography and conceptual design. Focused on the theme of duality, the project uses contrast in type choices, scale, and alignment to reflect the split identities within the narrative. The result is a striking collection of print pieces that visually communicate the psychological tension at the heart of the story.

Social Media Posts

The Beaver Buzz social campaign energized audiences across Instagram and Reddit with bold visuals and interactive content. Instagram posts and Reels promoted new flavors and pop-up events, while a Reddit contest invited fans to share their “Most Canadian Energy Moment” for exclusive prizes, driving engagement beyond physical activations.

Both posters and covers were designed as a cohesive set. Each one brings a different typographic treatment to the same concept, using variations in texture, structure, and spatial hierarchy. The series works individually and as a set, visually narrating the unraveling of identity across each piece.

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