Mani Pirmoradi | Beaver Buzz

Beaver Buzz Energy Marketing Campaign

Project Info

Objective

Name: Beaver Buzz Energy
‍Category: Branding & Marketing Campaign
‍Date: Feb-April 2025
‍Tools: Adobe Illustrator, InDesign, Figma, Photoshop

This campaign concept revitalizes Beaver Buzz Energy’s presence with bold visuals and an interactive engagement strategy designed for young, active audiences. It combines pop-up event activations, a reward-based mobile app, and eye-catching print ads to amplify Canadian pride and drive consumer participation. Deliverables include campaign strategy, print collateral, and promotional mockups illustrating a dynamic, experience-driven brand refresh.

Social Media Posts

The Beaver Buzz social campaign energized audiences across Instagram and Reddit with bold visuals and interactive content. Instagram posts and Reels promoted new flavors and pop-up events, while a Reddit contest invited fans to share their “Most Canadian Energy Moment” for exclusive prizes, driving engagement beyond physical activations.

Print Assets and Posters

The print component of the campaign featured bold, high-impact posters placed in key retail environments and public spaces to promote Beaver Buzz’s limited-time market trials. With strong typography, dynamic product imagery, and a distinctly Canadian tone, these designs aimed to capture attention, build curiosity, and drive in-store purchases during the trial period.